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Earthquake news buries Libya crisis

21 March 2011
The news coverage of the Christchurch earthquake highlights how one story can dominate the news at the expense of other stories. The crisis in Libya has been going on for weeks now, but because of the Christchurch earthquake, then the one in Japan, our newspapers and broadcasting media have not given it the prominance it would usually demand. This is understandable because the media has limited space available and these stories it is covering are huge. But it's a good lesson for publicity hunters to learn. I'm telling my clients to keep away from the major news networks at the moment, because they will have little chance of getting coverage while so much is going on. I suggest you do the same, unless your story has an earthquake angle.
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Pete is a leading New Zealand media trainer and regular blogger for his company, Media Training NZ . He has helped leaders from all sectors of society communicate with the media and other stakeholders. Pete is a former daily newspaper reporter and press secretary in the New Zealand government. From these roles, he understands the media process from both sides of the camera.

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