Media Training NZ gives you the confidence in knowing that your reputation is protected. It’s unfair for innocent leaders to be portrayed badly by the news media because they fall into invisible media interview traps or don’t communicate early enough when bad news hits. This can have a huge impact on your reputation, even if you’ve done nothing wrong.
All Media Training NZ services and products are focused on helping you protect and grow your good name and that of your organisation. They allow you to go about your busy job knowing that if a negative issue or crisis erupts, you have the skills and tools to deal with it, no matter how serious. In a nutshell, it’s taking out an insurance policy on your reputation.
The need to respond to media requests promptly in the digital era is another reason messages get distorted, particularly when an organisation doesn’t have a plan for dealing with media and public scrutiny. Most organisations have Emergency Management Plans, and some have Business Continuity Plans, but many lack a Crisis Communication Plan. Staff know what to do when there’s a fire, but what about 10 reporters arriving in your reception area with cameras rolling? What needs to be done, and who does it?