Media Training Courses

The Total Package referred to on the Why We're Different page includes the "Media Interview Skills for Modern Leaders" workshop and access to the "Media Training Academy" following the workshop. See more about these below. These can be taken seperately, while the other options below may also be relevent to you. Contact Pete to tailor a package specifically for your needs.

Media Interview Skills For Modern Leaders Workshops

This workshop is for media spokespeople either new to the role, or existing ones who want to brush up on their media skills. The workshop is unique because it has been adapted to take into account recent changes in the news media landscape that affect media interview requirements and preparation. Participants learn how to appear and feel confident during interviews, how to ensure their points get reported and how to avoid being misquoted or taken out of context. One skill is learnt at a time before participants are asked to put that into practice on camera.

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Media Training Academy (Online Practical Media Training)

This is unique among online media training courses because of its practical nature. Participants are taught the theory through video, before they are asked to put their new skills into practice with our online media interview scenarios. This is perfect for those who can't spare the time for face-to-face media training sessions, the geographically remote and organisations that find it difficult to bring staff together for training from different locations. It's also perfect for those who need the skills but are uncomfortable with interview role-plays in front of peers.

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Last minute coaching (One-on-one)

If you have a media interview coming up, Pete can help you create the messages you want to get across. This can then be followed by mock interviews to get you prepared. This can be done face-to-face, or through Media Training NZ’s Skype media training system.

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HOW to get FREE press to grow your business and expert status

Coverage in traditional media is still one of the best ways to grow your credibility and bottom line. In contrast to social media, your audience know that your content must make it through media gatekeepers before it's published or broadcast. It's also free if you get it yourself and opens you up to far more potential clients than any other medium.

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Crisis Communication Planning

When a crisis happens it is too late to plan your response. The media may already be at your door and depending on the circumstances, you may still be in shock from the incident. This is why crisis management planning is important. We can undertake a thorough risk assessment of the crises you may face and put in place a framework to manage any incident. Our leading system is backed by more than 30 years of crisis management experience in fields as diverse as sport, the dairy industry, the environment, education, and health.
We also provide crisis simulations, which get you prepared and are a great team building activity for your senior team. You more on the training and consulting options, contact Pete below.


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information or a quote

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My Latest Blog Posts

30 January 2020
Is the Coronavirus a media beat-up?
17 December 2019
2019 shows importance of emotion in media interviews
22 November 2019
Prince Andrew and Media Training 101

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Media Training NZ Limited
PO Box 105721
Auckland 1070
PO Box 36-251
Christchurch 8011
Email: Pete Burdon
Tel: 029 200 8555
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