Media Training Courses

The Total Package referred to on the Why We're Different page includes the "Media Interview Skills for Modern Leaders" workshop and access to the "Media Training Academy" following the workshop. See more about these below. These can be taken seperately, while the other options below may also be relevent to you. Contact Pete to tailor a package specifically for your needs.

Media Interview Skills For Modern Leaders Workshops

This workshop is for media spokespeople either new to the role, or existing ones who want to brush up on their media skills. The workshop is unique because it has been adapted to take into account recent changes in the news media landscape that affect media interview requirements and preparation. Participants learn how to appear and feel confident during interviews, how to ensure their points get reported and how to avoid being misquoted or taken out of context. One skill is learnt at a time before participants are asked to put that into practice on camera.

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Media Training Academy (Online Practical Media Training)

This is unique among online media training courses because of its practical nature. Participants are taught the theory through video, before they are asked to put their new skills into practice with our online media interview scenarios. This is perfect for those who can't spare the time for face-to-face media training sessions, the geographically remote and organisations that find it difficult to bring staff together for training from different locations. It's also perfect for those who need the skills but are uncomfortable with interview role-plays in front of peers.


Crisis Communication Planning

If your organisation suffers a crisis event, are you ready to communicate within minutes? With the advent of social media, that’s what you must do to maintain your reputation. It’s too late at that point to call in a PR Company.  You need to deal with the first hour yourself. This course shows you how to do that and create your own Crisis Communication Plan. It is for CEOs, PR managers and other senior staff.

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Build Your News Media Profile

This course is for three types of people. Those who want to generate their own positive media publicity, public relations staff and others who just want to know how the news media ticks. You will learn exactly what reporters, producers and editors want, and the best way to give it to them. The media need stories every day and you have stories to tell. By understanding the process, you can generate priceless reputation-building publicity for yourself or your organisation.

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Refresher Media Training

This is for those who have completed the Media Training workshop. They learn some more advanced skills, while it also doubles as a refresher course. Media Interviews are something that must be practiced regularly. That is why Pete strongly recommends that graduates of the Media Training workshop attend this course annually. It is highly practical and interactive.

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Last minute coaching (One-on-one)

If you have a media interview coming up, Pete can help you create the messages you want to get across. This can then be followed by mock interviews to get you prepared. This can be done face-to-face, or through Media Training NZ’s Skype media training system.

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Contact Pete for more
information or a quote

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Media Training NZ Limited
PO Box 105721
Auckland 1070
PO Box 36-251
Christchurch 8011
Email: Pete Burdon
Tel: 029 200 8555
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