Media Interview Skills for Modern Leaders Workshops

These workshops prepare you for every media opportunity that may face you or your organisation.Whether you are preparing for an interview with One News, the Sunday Star Times, or a small website, Pete can make you shine.


What is different about this media training?

  • It's totally up to date, taking into account how spokespeople must adapt to the many recent changes in the news media landscape.
  • It's conducted by someone who has worked on both sides of the interview. That means it takes into account the needs and concerns of both reporter and spokesperson.
  • Pete literally wrote the book on this. "Media Training for Modern Leaders" is one of the most up to date Media Training publications in the world.
  • The practical focus. Pete gives you the theory you need, but no more. For the full-day workshop, you will usually be on camera five times. That's the only way to master the skills.


What exactly will you learn?

  • Ensure what you say gets reported by the media
  • Avoid being taken out of context or misquoted by journalists
  • Look and feel confident in media interviews
  • Be prepared for media scrutiny
  • Communicate better with all other stakeholders

How do Media Training workshops work?

The primary training method is videotaped, mock interviews. Pete believes it is important that you are on camera as much as possible. One specific skill is focused on at a time, before you are asked to put that into practice on camera. This is followed by a constructive critique. Then a new area becomes the focus.

Because this practical element of training is so important, the numbers in these workshops are limited to small groups. That way you get all the attention you need.

While you will leave confident about dealing with the toughest of interviews, the objective is to build confidence rather than solely scare you with aggressive interview techniques from the outset.


Training Format Options

Private Group Training

This can take place at either your premises across New Zealand, or at Media Training NZ in Christchurch. The training will be tailored to meet your specific needs.

One-on-One Training

This can be done over an intense half day or a full day. It can also take place at either your premises, or at Media Training NZ in Christchurch. This will also be tailored specifically for your needs.

Platinum Package

This includes everything mentioned above, plus ongoing access to the Media Training Academy. This allows you to continue developing your news media skills after the training day. This is important because practice is the one and only way to become a master media spokesperson. Click this link for more on the Media Training Academy.



Contact Pete for more
information or a quote

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" I put the skills I learnt in Pete Burdon's workshop to immediate use. I had to front media the following week and also present to a large corporate group. The techniques I took away from the training helped me work out exactly what I wanted to say and get it across in both formats in the best possible way. "

Andrew Sharp (CEO, Bobux International, New Zealand)

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Media Training NZ Limited
PO Box 105721
Auckland 1070
PO Box 36-251
Christchurch 8011
Email: Pete Burdon
Tel: 029 200 8555
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