Covid Media Advice - Your big chance for media publicity

18 April 2020

If you’re an expert in some field or a local business, this is your chance to launch yourself into the news media. This is priceless when it comes to reputation-building because positive media coverage is seen as something only the leaders of any industry are worthy of and it stands you apart from the competition.

Firstly, if you are an expert, there are national magazine and online editors everywhere looking for interesting articles that will interest their readers. As we slowly move back towards normality, they will be wanting all sorts of Covid-19 angles. Could you assist? Among many other areas, you may be a lawyer, business coach, accountant, trainer of some sort or IT specialist. The list goes on.

To give you an idea of what I’m talking about, go to this link on my website and see the last two articles I’ve written. They are focused on media advice for Aged Care and Schools and both in Australian media. You’ll see how simple and brief they are. You can do exactly the same thing.

 What about local businesses?

Local media will soon be looking for local Covid-19 stories. What could you offer? Is there some interesting story that happened to your business during the lockdown, or some changes you are making when you get back to work. These sorts of things will interest local newspapers and other media.

This is a great way to get word out about your business. Remember that community and daily newspapers have huge circulations and they don’t have the time to go searching for stories, particularly at the moment. That’s why it’s the perfect time to think about what you could offer and then start approaching them.

If you’d like to know exactly how to do this, check out my online course at this link, “How to get FREE publicity to grow your business and expert status.” The 66 percent lockdown discount is still open.

Written by

Pete is a leading New Zealand media trainer and regular blogger for his company, Media Training NZ . He has helped leaders from all sectors of society communicate with the media and other stakeholders. Pete is a former daily newspaper reporter and press secretary in the New Zealand government. From these roles, he understands the media process from both sides of the camera.

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