Best and worst media quotes of the Cricket World Cup

31 March 2015

Best and most classy

Brendan McCullum sidestepping the issue when being asked about the unsportsmanlike sledging by the Australians in the final. 


"A send off is a send off. It's not something we are necessarily concerned about. The focus should be on how well Australia played and how much they deserved this victory, rather than minor issues on the way through. I certainly don't want to go too deep into that."


New Zealand may not have won the game, but they score far higher in the respect and reputation stakes than their opponents.


Worst and least classy

Australian Wicket keeper Brad Haddin when talking about his sledging of New Zealand players on a local radio station the morning after the final.


They deserved it. They were that nice to us in New Zealand and we were uncomfortable. I said in the team meeting: “I can’t stand this anymore, we’re going at them as hard as we can.”


He may have been on the winning team on the field, but he has done himself no favours off it. Now he has retired from ODI cricket, he will need to find a job. Good luck with that Brad. If I was the employer, I’d be far more interested in someone who shows respect and good sportsmanship. Someone like Brendan or AB deVilliers.



At a press conference before the final, Australian Captain Michael Clarke was asked the following:

"Michael, you’ve had tremendous SEX, I mean success, as Australian Captain.” Clarke responds, “How well do you know me.”


It’s good to see we can still laugh.


For more on my media training workshops, contact or 029 200 8555

Filed under Media Training

Written by

Pete is a leading New Zealand media trainer and regular blogger for his company, Media Training NZ . He has helped leaders from all sectors of society communicate with the media and other stakeholders. Pete is a former daily newspaper reporter and press secretary in the New Zealand government. From these roles, he understands the media process from both sides of the camera.

Leave a comment

Fields marked * are required

My Latest Blog Posts

26 October 2023
Labour's costly campaign message mistake
12 October 2023
David Seymour's big mistakes
20 September 2023
Why Luxon won last night's debate

Subscribe to our newsletter and get our FREE ebook '5 Steps to Pain Free Media Interviews'

Get your copy now

Media Training NZ Limited
PO Box 105721
Auckland 1070
PO Box 36-251
Christchurch 8011
Email: Pete Burdon
Phone: 029 200 8555
Website by
Limelight Online