Why We're Different


Most comprehensive package on the market 

Our total package is the most comprehensive you will find anywhere. That's because those who choose this option get three months access to our online media training course to complement their training day. This has built in interview scenarios where clients practice actual media interviews through their webcam. See more here. Lots can be learnt in one day, but to become a real expert, ongoing practice is required. The training in the online course is identical to what's covered in the face-to-face workshop. 


Media training for today, not yesterday

Our training takes into account all the recent changes that have occured in the news media landscape. Some of these mean that spokespeople need to adapt their approach to media relations. For example, the requirements of reporters have changed over recent years. This means you need to adapt to these new needs if you want to get your message accross to media audiences and remembered. These changes are also covered in our book, "Media Training for Modern Leaders." This is one of the most up-to-date books on the subject and is available through Dymocks bookstores in Australia, this website, or online at www.Amazon.com  or www.BarnesandNoble.com 


Experience on both sides of the media interview

Pete is a former daily newspaper reporter and government press secretary. Most media trainers are former reporters, so they understand what journalists want. But many have never worked alongside high profile spokespeople in a full-time media advisory capacity or been spokespeople themselves. They know how to ask questions. But answering them is a totally separate skill.

A media trainer should understand the mind-set of a spokesperson in high stakes situations and have felt the stress that goes with that. Such roles sometimes include the actual spokesperson duties. Pete’s journalism background and media advocacy positions in government and the private sector (including occasional spokesperson duties), allow him to offer media training with a detailed understanding of both interviewer and spokesperson.


Media training specialist

Media training is the core product. That’s why it’s the business’s name. Pete doesn’t offer dozens of different services. Media training is his passion and primary specialty.





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Media Training NZ Limited
PO Box 105721
Auckland 1070
PO Box 36-251
Christchurch 8011
Email: Pete Burdon
Tel: 029 200 8555
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