Traditional media is sometimes forgotten in today’s world because everyone has their own social media platform. However, the third party endorsement the news media provide is a powerful reputation booster. It also gets seen by many more eyes, even if more of these access it through different platforms. This workshop will show you how to generate a positive media profile and earn greater respect from both current and future clients.

What will you learn?

• What media to target

• What the news media wants

• How to communicate with journalists, editors and producers

• How to position yourself as a ‘thought leader’ in your industry

• How to prepare a media strategy

Who should attend?

 This is for anyone responsible for marketing or public relations in their organisation and business leaders who want to understand the news media. The workshop is run over both half and full days for individual organisations and public groups.