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National at risk of losing valuable media publicity to ACT

16 April 2021
Political parties rely on media attention to keep themselves and their policies relevant and in front of potential voters. Since MMP was introduced, major parties of opposition can no longer assume that this position entitles them to a particular amount of media publicity. There is a precedent to back this up. Remember when David Shearer was Labour Leader? While he may have been a good leader behind the scenes, his media skills were not the best. That’s why Green Party co-leader...

Why the Queen's Media Statement was Perfect

11 March 2021
Leaders and communication professionals can learn a great deal from the Queen's media statement in response to the Meghan and Harry Interview. Here is the statement below, followed by my comments. “The whole family is saddened to learn the full extent of how challenging the last few years have been for Harry and Meghan. The issues raised, particularly that of race, are concerning. While some recollections may vary, they are taken very seriously and will be addressed by the family privately....

Why David Seymour is my media communicator of the year

22 December 2020
While many would consider Jacinda Ardern the best media communicator this year, I give the award to David Seymour for one very important reason. He is an expert at getting a point across in 10 seconds and uses colourful language to do it. Let me explain When broadcasting media put stories together for news bulletins, they want short direct verbatim quotes from the spokespeople they interview that last about 10 seconds. In media language, these are called sound bites. This means...

Collins beats Ardern but room for improvement

23 September 2020
It was a clear win to Judith Collins in the first electoral debate last night, but she will need to improve for the next one as Ardern is likely to come back far stronger. Why Collins won A big reason for the win was the use of language. Ardern used too much jargon. For example, she used of the term “double duty” a number of times. This was confusing, particularly since she pronounces the letter “T” like a “D”, meaning it...

Covid Media Advice - Your big chance for media publicity

18 April 2020
If you’re an expert in some field or a local business, this is your chance to launch yourself into the news media. This is priceless when it comes to reputation-building because positive media coverage is seen as something only the leaders of any industry are worthy of and it stands you apart from the competition. Firstly, if you are an expert, there are national magazine and online editors everywhere looking for interesting articles that will interest their readers. As we slowly...

Covid Media Advice - Important media interview advice for Zoom conferences

14 April 2020
Many skills that are vital for media interviews are just as important for Zoom conferences. The first of these is around body language. In the first blog in this Covid series, I focused on setting up your computer and background for maximum benefit for TV interviews and other platforms like Zoom. That’s important, but if your body language isn’t right, it won’t make any difference. Hands There’s some myth that says you shouldn’t move your hands when talking on camera. This...

Covid Media Advice - Spokespeople aren't controlling interviews

9 April 2020
The vast majority of people spoken to by media regarding the Covid-19 crisis are treating their interview as Q&As. In other words, a reporter or presenter asks a question and they answer it. That may seem obvious, but its not the best approach. How should you do it You should certainly answer their questions but then transfer to a point you want to get across. You should have about three of these ready to focus on. They also need to be...

Covid Media Advice - You could be the next news story

7 April 2020
With almost all the news currently focusing on Covid-19, the media are looking for a huge variety of angles to focus their stories on. Whether you are a franchise, small business, corporate, not-for-profit or a school, you could be the next story. While that scares some people, it’s actually a massive opportunity. The profile and reputation-building benefits of media publicity are unmatched anywhere else. However, there are things you need to know about how talking to reporters is quite different from...

Is the Coronavirus a media beat-up?

30 January 2020
This is a question I hear from lots of people and the answer is purely about how different media formats work. Let me explain. If you talk to a print reporter, only parts of what you say will ever make it into the subsequent news story. That’s because news stories are relatively short. What this means is that the reporter will only use the most exciting parts of what you say. Lots of people who don’t understand the media interview process...

2019 shows importance of emotion in media interviews

17 December 2019
Some big events in 2019 have highlighted how vital it is for leaders to express emotion in media interviews where there are victims or perceived victims. This is where many business and political leaders fall over. Who can forget Jacinda Ardern’s performance after the Mosque attacks in March. All she did was show her sympathy to the victims and tell them what she was doing to help. And that’s all she needed to do and all people wanted to hear. Pictures...
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My Latest Blog Posts

16 April 2021
National at risk of losing valuable media publicity to ACT
More
11 March 2021
Why the Queen's Media Statement was Perfect
More
22 December 2020
Why David Seymour is my media communicator of the year
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