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Media Training NZ Blog

Quake shows need for crisis communication plan

16 November 2016
Were you prepared to communicate with all possible stakeholders immediately after Monday’s earthquake? If not, your crisis communication plan needs a revamp. When it comes to crisis or emergency planning, most organisations have safety procedures in place, as they should. Safety should always be the number one priority when responding to an emergency. However, communication is also important. Bad communication in a crisis can threaten that safety. It can also impact badly on reputations and bottom lines. Every time there is...

Trump lesson for all media spokespeople

10 November 2016
Clearly many Americans voted for Donald Trump because he offered them hope and a fresh approach. But just as important has been his ability to get his message across. He’s been able to package it in a way that both the news media and voters want to hear it. How? With the changing news media landscape and so many messages being thrust in front of us every day, anyone fronting the media needs to be able to break down their message...

Trump's social media credibility

3 November 2016
The two leading US presidential candidates are using social media in totally different ways and Donald Trump’s strategy is far more credible than Hillary Clinton’s. In a Pew Research study of Facebook posts by the two candidates for the month of May, 78 percent of Trump’s posts linked to traditional news media stories. In contrast, 80 percent of Clinton’s took visitors back to her campaign page where the vast majority of stories were produced in-house. The same trend emerged on Twitter....

Communication lessons from Dreamworld

28 October 2016
The tragedy at Dreamworld this week is obviously devastating for the families, and to a lesser extent, others at the heart of the issue. But one certain thing about it has been the sub-standard communication response. Many lessons can be learnt. This blog post will look at three of them. Speed of response In the age of social media, companies at the centre of crises need to communicate almost immediately. The only way to do this is to have statements ready...

Hillary Clinton's unique media strategy

17 October 2016
I generally encourage my clients to welcome media opportunities, even when reporters want to discuss negative issues. But Hillary Clinton is a great example of when it’s best to stay out of the headlines. Why? She understands something her rival Donald Trump doesn’t. That’s the fact that media will only be able to cover a limited number of issues at a time and people will only remember a few. So with Donald Trump basically hammering another nail into his presidential campaign...

Trump's big mistake

11 October 2016
He clearly performed better in the second debate than the first, but Donald Trump made one big mistake that hasn’t received much attention. I’m referring to his apology for the comments he made about women on the tape that emerged from 2005. He did apologise, but it wasn’t absolute. He said he was sorry for the ‘locker room talk’, but Bill Clinton was much worse because he took it a step further and actually sexually abused women. While that might seem...

Timing couldn't be worse for Aaron Smith

6 October 2016
The release of the story about Aaron Smith’s escapades in an airport toilet couldn’t have come at a worse time for the All Black halfback because of the way the media determine what’s news. When an issue becomes topical, any other stories related to it become far more newsworthy than they would have otherwise. I’m not saying the media wouldn’t have picked up on the Aaron Smith incident, but because bad behaviour by professional rugby players has been in the news...

What Trump did well in debate

28 September 2016
While it’s pretty clear that Hilary Clinton won yesterday’s debate, there was one thing that Donald Trump did well and it’s an important consideration that no-one has mentioned. Despite the many negatives, he did have one overriding message that must have got through to voters. That message was that politician had failed America over the last few years and the country needed someone from outside the establishment. For example, at one point he asked why Clinton was only coming up with...

Liam Malone shows value of media skills to his sport

22 September 2016
If anyone has demonstrated how valuable great media skills are to their sport, its paralympian Liam Malone. So often we see athletes and sporting greats give boring media interviews that almost detract from the success they’ve just had. I think lots of sporting organisations even try to keep them out of the media for fear of them saying something wrong. This is a huge lost opportunity for them to promote their sports. Liam Malone has single-handedly proved my point over the...

Auckland candidates could learn from Trump

16 September 2016
Centre-right Auckland mayoral candidates need to learn two important lessons from Donald Trump if they want any chance of beating Phil Goff. The first one is to narrow the message. My advice now would be to focus on one issue in major detail. That would have to be transport or housing. At this late stage, this is the only way to distinguish themselves. People remember very little from political candidates, so the more you tell them, the less they remember. This...
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