Media Training NZ Blog

Why Gareth Morgan gets news media attention

14 June 2017
Gareth Morgan seems to understand that without lots of media coverage, his party is history. Even with media attention, TOP will find it hard to get into Parliament because it has no state funding for campaigning, no state-funded staff and no automatic profile that comes with parliamentary seats. But Morgan’s knowledge of what levers to pull to attract interest from reporters and producers is why TOP has been able to get its message across to some extent and is now registering...

UK Conservatives push campaign message well on Social Media

8 June 2017
There have certainly been hiccups for the UK Conservatives in the lead-up to tomorrow’s Election, but before the latest terrorist attack in London, they were using social media well to hammer home their campaign message. One of the biggest mistakes leaders make in both media interviews and political campaigns is try to get too many points across and go into too much detail. They need a clear and simple message and repeat it again and again. A former Conservative Party leader...

Lions will be ready for huge media pressure

1 June 2017
They will be hoping that rugby dominates the news coverage of their New Zealand tour, but the Lions management and players should be prepared for that controversial non-rugby story that could break on either social or traditional media. The team will be under huge pressure on this tour, and that’s before we even mention the media. They have 10 tough matches, they’ll have commitments to sponsors, they’ll need to stay in shape with ongoing training, while they’ll also take time to...

Budget 2017 media advice for politicians

23 May 2017
Budgets are notorious for bringing out the best in financial terms and jargon, despite most audiences not understanding the majority of it. This is something for politicians to be aware of when they speak to media after tomorrow's big event. How many people do you think understand the difference between a Balance of Payments Deficit and a Current Account Deficit? I bet very few. That’s why it’s so important that politicians explain what they mean before they comment on these things...

NZ Politicians can learn from Trump's Twitter strategy

17 May 2017
It’s clear that social media campaigning will have a huge influence over the outcome of September’s General Election. To maximise their success, politicians should learn a few secrets from Donald Trump. What did Trump do so well? He was very careful with the language he used. He didn’t just make points, he made them in ways that were not only understood by potential voters, but remembered. He did this by using the same language that savvy media interview experts use to...

English's 'no comment' on Comey a lesson for spokespeople

10 May 2017
Anyone who has attended one of my media training workshops will know that I usually recommend that people accept interview requests from journalists. But there are exceptions. A media interview is usually an opportunity rather than a threat, even if it’s about a negative issue. That’s assuming the interviewee understands the differences between media interviews and other conversations. How does this relate to Bill English? Yesterday the Prime Minister was asked what he thought about Donald Trump’s sacking of FBI Director...

Willie Jackson, credibility and a missed opportunity

3 May 2017
The whole Willie Jackson saga about his list place has caused two big problems for Labour when it comes to getting valuable media attention in the lead up to September’s Election. Firstly, its another self-inflicted diversion away from a positive news story to a negative one. Labour’s list announcement should have been about the bright new stars who are likely to become MPs later in the year. Remember the news media are always looking for the best angle on a news...

Airline stories show how your crisis can stay in the news

24 April 2017
It’s a problem United Airlines now faces and one that emphasises even more why you need to be ready to respond quickly to media and other stakeholders before issues become crises. What problem? If you are unlucky enough to be the subject of bad press, you may be like many and breath a sigh of relief when it leaves the news cycle. However, what isn’t always as well understood is that it only leaves the news pages until a similar issue...

Media skills more vital than ever for UK politicians

19 April 2017
The media skills of British politicians in the coming campaign will be more important than ever because voter fatigue could play a huge role in the outcome. The last General Election was only in 2015, while last year the news pages were filled with Brexit stories. Now the UK public are subject to a third major vote in only three years. If that’s not political overload, I don’t know what is. What should they do? If the politicians want to be...

What United Airlines and Sonny Bill have in common

12 April 2017
Two stories making headlines over the last few days have one glaring thing in common that business leaders should learn from. It’s the failure of both United Airlines and Sonny Bill to release accurate information about their predicament as quickly as possible. You will have seen the story about security guards dragging a passenger off a United plane after the airline decided they needed seats for other cabin crew. The Sonny Bill issue was his failure to explain why he taped...
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