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Earthquake news buries Libya crisis

21 March 2011
The news coverage of the Christchurch earthquake highlights how one story can dominate the news at the expense of other stories. The crisis in Libya has been going on for weeks now, but because of the Christchurch earthquake, then the one in Japan, our newspapers and broadcasting media have not given it the prominance it would usually demand. This is understandable because the media has limited space available and these stories it is covering are huge. But it's a good lesson...
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Key bid on Peter's 'No' sign political genious

15 March 2011
John Key's decision to bid on the "No" sign used by Winston Peters at a press conference in 2008 was political genious. Mr Peters used the sign to deny that a $100,000 donation from businessman Owen Glenn had been used inappropriately. [caption id="attachment_325" align="alignright" width="200" caption="John Key"][/caption] The whole issue around the donation tainted Mr Peters and many believe it led to his demise at the 2008 General Election. By putting in the bid, Mr Key will not only be seen...

What is free media publicity?

1 January 1970
Free publicity is when journalists and editors produce stories through their media outlets about you or your business. This could be newspapers, radio, television or websites. How is it different to advertising? All media outlets have two departments, advertising and editorial. When you take out an advertisement, you deal with the advertising department. You can say what you like in the advertisement within reason, and pay a fee for the privilidge. On the other hand, with publicity, you deal with the...

Cunliffe repeats media interview mistake

1 January 1970
It may seem pedantic to some, but by using the language of denial again this week, David Cunliffe did little to distance himself from his wife’s admission that she set up a Twitter account to attack her husband’s rivals. I’m not saying the former Labour Leader had any knowledge of it, but by saying to reporters: “I’m not into gutter politics,” he did himself no favours. He should never use his own name and the words ‘gutter politics’ in the same...
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