RSS
Media Training NZ Blog

Key bid on Peter's 'No' sign political genious

15 March 2011
John Key's decision to bid on the "No" sign used by Winston Peters at a press conference in 2008 was political genious. Mr Peters used the sign to deny that a $100,000 donation from businessman Owen Glenn had been used inappropriately. [caption id="attachment_325" align="alignright" width="200" caption="John Key"][/caption] The whole issue around the donation tainted Mr Peters and many believe it led to his demise at the 2008 General Election. By putting in the bid, Mr Key will not only be seen...

What is free media publicity?

1 January 1970
Free publicity is when journalists and editors produce stories through their media outlets about you or your business. This could be newspapers, radio, television or websites. How is it different to advertising? All media outlets have two departments, advertising and editorial. When you take out an advertisement, you deal with the advertising department. You can say what you like in the advertisement within reason, and pay a fee for the privilidge. On the other hand, with publicity, you deal with the...

Cunliffe repeats media interview mistake

1 January 1970
It may seem pedantic to some, but by using the language of denial again this week, David Cunliffe did little to distance himself from his wife’s admission that she set up a Twitter account to attack her husband’s rivals. I’m not saying the former Labour Leader had any knowledge of it, but by saying to reporters: “I’m not into gutter politics,” he did himself no favours. He should never use his own name and the words ‘gutter politics’ in the same...
Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 34

My Latest Blog Posts

18 April 2020
Covid Media Advice - Your big chance for media publicity
More
14 April 2020
Covid Media Advice - Important media interview advice for Zoom conferences
More
9 April 2020
Covid Media Advice - Spokespeople aren't controlling interviews
More

Subscribe to our newsletter and get our FREE ebook '5 Steps to Pain Free Media Interviews'

Get your copy now

Media Training NZ Limited
PO Box 105721
Auckland 1070
OR
PO Box 36-251
Christchurch 8011
Email: Pete Burdon
Tel: 029 200 8555
Website by
Limelight Online