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Media Training NZ Blog

Harawira and Peters show media training skills

16 November 2011
Mana's Hone Harawira and NZ First's Winston Peters showed their media training skills on tonight's minor party leaders debate on TVNZ's Close Up programme. Known for his aggressive approach to media interviews, Harawira dampened down this tactic enough to clearly get his messages across in a highly effective way. Any media training course will highlight the need to show emotion and express yourself as much as possible. Harawira did this throughout the interview. His passion clearly came through in his voice...

Key must learn media training lesson and release recording

15 November 2011
If there's nothing incriminating on the tape recording of John Key's cuppa with John Banks, the PM must learn a media training lesson and let it be released. Standing on principle will do National no favours in the lead up to the Election, because commentators and opposition parties will only speculate on its content. Many have already heard the recording and are hinting at what the two men are saying. Winston Peters is having a field day. Without allowing its release,...

Media training lesson why Key won leaders debate

31 October 2011
His mastery of body language was why Prime Minister John Key clearly won the first leaders debate between himself and Labour Leader Phil Goff tonight. Most media training courses highlight the importance of body language, because it has far more impact on viewers than verbal communication. People bond more with people who look relaxed, smile and don't get too confrontational. This was exactly how Key came across, but Goff was less than warm. While there was some confrontation from both men,...

Chance for Goff to show media training and leadership skills

29 October 2011
Monday night's TV debate is an opportunity for Labour Leader Phil Goff to put his media training skills and leadership credentials to the test. Part of his failure to connect with voters is that he gets few opportunities to show people how he ticks. An 8 second sound bite on TV is all he usually gets, and he comes across as angry when delivering those most of the time. John Key on the other hand does look like a leader and...

Schools survive media scrutiny

9 September 2011
Three incidents across the North Island this week have shown how easily schools can be thrust into the media spotlight. Bus Crash The bus crash with the logging truck bought the Principals of the three schools involved into the news, although they were not at the forefront of the coverage. Mystery Illness The Wellington School with the mystery illness was more focused, but the Ombudsman's report into bullying at Hutt Valley High School must be any Principal's worst nightmare. Hutt Valley...

Why leaders need media training

26 August 2011
Successful leaders across New Zealand have one important thing in common. They are all great media communicators. John Key and Bob Parker are two names that spring to mind. John Key Let’s look at John Key. It doesn’t seem to matter what unpopular policies he puts on the table. It has no affect on his popularity or that of the National Party. He remains preferred Prime Minister by unprecedented levels. It’s clearly not all of his policies that make him popular....

Telecom show Alasdair Thompson media training lesson

19 August 2011
Telecom's backdown from it's 'Abstain for the Game' campaign was handled perfectly from a media training perspective. Once the company knew that public opinion was strongly against the whole concept, they pulled the pin immediately and apologised. The media statement the company issued after the decision said it all. “We misjudged public feeling...No excuses. We caused offence to some people, and for that we apologise." The decision was commended by commentators across the country. This shows that people do forgive and...

Adidas bosses need media training

11 August 2011
The Adidas bosses who appeared on Close Up last night could do with a round of media training as they made a number of mistakes. Because they took so long to react to the criticism around the price of the All Blacks jersey, they were on the back foot from the start. Mistake One The first mistake they made with the interview was fronting up with two spokespeople. This made it difficult for those watching at home to identify with their...

"I'm not a liar"? Alasdair Thompson

24 June 2011
Alasdair Thompson made a number of mistakes on TV last night when defending his view that women take more time off work because of period pain. There are a number of media training lessons to learn here. 1st Mistake This was saying it on NewsTalkZB yesterday morning in the first place. There are some things you just don't say, especially if you do not have research to back them up. 2nd Mistake This was even appearing on TV last night. He...

The art of answering media questions

20 May 2011
Answering questions from a journalist is NOT like answering questions from any other person, whether it be a boss, friend, colleague or family member. Context A media interview is NOT like a real conversation. In a real conversation, you have context, you understand the context, and usually your audience understands the context. If you are explaining something to an employee, you can reference something you said five minutes ago. If you are giving a speech, you can build one idea on...
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