Media Training NZ Blog

Hansen must embrace media training advice

18 December 2011
New All Blacks coach Steve Hanson must take some media training advice and change his attitude towards the fourth estate. A few years ago he told the media 'you are either with us, or against us.' What he overlooked was that the media are not a public relations company for the Rugby Union. They are conveyors of information, both positive and negative, to a passionate rugby public. Any media training expert would tell Hansen to change this approach immediately. To his...

Whittall media training skills saved Pike River after disaster

10 December 2011
Pike River Coal may be having a difficult time at the Royal Commission, but it was the media training skills of CEO Peter Whittall that kept the company from major criticism in the immediate aftermath of the disaster. Media training experts always tell clients they must front up to the media in crisis situations, even though most feel like running a mile. This is exactly what Whittall did. He became the face of the tragedy. He was always available and performed...

Media training tips for David Shearer

4 December 2011
David Shearer may appeal to potential Labour voters because of his freshness, but there are some media training issues he needs to work on. His opponemt, David Cunliffe, is an expert at getting his points across clearly and concisely through the media. He can talk in sound bites. This is a valuable skill and one Shearer needs to learn if he becomes the Leader of the Opposition. Cunliffe has clearly had media training, because he is an expert in media interviews....

Greens election campaign offers media training lessons

28 November 2011
The Green Party deserves congratulations for running a textbook election campaign from a media training perspective. Firstly, they had three key messages they continued to repeat throughout the campaign. These were jobs, rivers and kids. Most media training professionals will tell clients to focus on three simple and clear messages. This is the best way to get their three most important platforms into the minds of their audiences. The Greens did this well. Another media training lesson can be learnt from...

Key and Goff show media training skills in final debate

23 November 2011
Both Phil Goff and John Key showed the benefits of media training tonight by lifting their performances in the final leaders debate on TVNZ's Close Up. Media training has clearly been on their agenda's over the last few days as they fine tuned the messages they wanted to get across to undecided voters. Key has always been gifted at communicating his messages clearly and briefly. That was evident again tonight. His main messages were National's focus on growing jobs by backing...

Goff improves media training skills

21 November 2011
Labour leader Phil Goff has clearly received media training over the last few weeks as he came across far better in tonight's TV3 leaders debate than he did in his first encounter with Prime Minister John Key. Goff was more statesmanlike, appearing assertive without the confrontational style that let him down in the first debate. He also showed more personality. He seemed relaxed and smiled more. This reasonated well with the group of undecided voters whose approval or disapproval of the...

Harawira and Peters show media training skills

16 November 2011
Mana's Hone Harawira and NZ First's Winston Peters showed their media training skills on tonight's minor party leaders debate on TVNZ's Close Up programme. Known for his aggressive approach to media interviews, Harawira dampened down this tactic enough to clearly get his messages across in a highly effective way. Any media training course will highlight the need to show emotion and express yourself as much as possible. Harawira did this throughout the interview. His passion clearly came through in his voice...

Key must learn media training lesson and release recording

15 November 2011
If there's nothing incriminating on the tape recording of John Key's cuppa with John Banks, the PM must learn a media training lesson and let it be released. Standing on principle will do National no favours in the lead up to the Election, because commentators and opposition parties will only speculate on its content. Many have already heard the recording and are hinting at what the two men are saying. Winston Peters is having a field day. Without allowing its release,...

Media training lesson why Key won leaders debate

31 October 2011
His mastery of body language was why Prime Minister John Key clearly won the first leaders debate between himself and Labour Leader Phil Goff tonight. Most media training courses highlight the importance of body language, because it has far more impact on viewers than verbal communication. People bond more with people who look relaxed, smile and don't get too confrontational. This was exactly how Key came across, but Goff was less than warm. While there was some confrontation from both men,...

Chance for Goff to show media training and leadership skills

29 October 2011
Monday night's TV debate is an opportunity for Labour Leader Phil Goff to put his media training skills and leadership credentials to the test. Part of his failure to connect with voters is that he gets few opportunities to show people how he ticks. An 8 second sound bite on TV is all he usually gets, and he comes across as angry when delivering those most of the time. John Key on the other hand does look like a leader and...
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