New Zealand Cricket (NZC)has made one major media training mistake in the whole Ross Taylor sacking affair. By not fronting up immediately and laying all the fact on the table, NZC has only made the story drag on for weeks, and it’s not finished yet. In these situations, we tell our media training clients to front the media straight away, tell them everything and make whatever apologies are necessary. This way, the story is told, and the media will move onto...