Media Training NZ Blog

NZ Cricket makes critical media training error

14 December 2012
New Zealand Cricket (NZC)has made one major media training mistake in the whole Ross Taylor sacking affair. By not fronting up immediately and laying all the fact on the table, NZC has only made the story drag on for weeks, and it’s not finished yet. In these situations, we tell our media training clients to front the media straight away, tell them everything and make whatever apologies are necessary. This way, the story is told, and the media will move onto...

Media Training advice for John Tamihere

7 December 2012
Two fundamental media training tips we give our clients have been ignored by John Tamihere in the last few days. Firstly, every media encounter should be seen as an opportunity to communicate a message. In Tamihere’s case, that would probably be his view that the country is going in the wrong direction, and he wants to be involved in changing focus as part of a Labour-led Government. When he was asked by a journalist this week if he was sexist, this...

Media Training tip for All Blacks management over Hore incident

29 November 2012
We tell our media training clients that there’s one thing more damaging than doing something wrong and that’s not fronting up and apologising for it immediately. Sadly, this is exactly what All Blacks management has done with the Andrew Hore incident during the weekend’s Test against Wales. Hore’s swinging arm at Bradley Davies was clearly unacceptable as the video reply never lies. While Hore has now expressed his regret more than four days after the event, from a media training perspective,...

Media training advice for David Shearer

21 November 2012
There is one overriding media training tip that David Shearer must take if he is to remain as Leader of the Labour Party. This has nothing to do with what he says, but everything to do with how he says it. It's about his body language. In other words, when he is quoted in the newspaper he has nothing to worry about. But from a media training perspective, his problem is when he is in front of the camera. He needs...

Shearer coup denials highlight media training point

15 November 2012
The recent denials by David Shearer and other Labour MPs about a rumored coup to replace the leader raise an important media training tip. In lots of situations, we advise our media training clients to avoid repeating negative media statements. For example, if a journalist said to me: “How does it feel teaching people how to lie for a living.” The statement is untrue, but if I reply with: “I don’t teach people how to lie for a living,” I’ve just...

Obama uses media training formula during Hurricane

9 November 2012
The formula we teach our media training clients to use in crisis situations was followed to the letter by President Obama when commenting on Hurricane Sandy this week. It was vital Obama got this right, because his performance could have determined the fate of the US election. When preparing to address the journalists in these situations, we recommend that our media training clients produce three key points to focus on. The first must be Regret or a show of empathy for...

Hekia Parata missing one media training skill

2 November 2012
Education Minister Hekia Parata is lacking in one media training area when being interviewed over school closures. It showed up again last night during an interview on Close Up with Mark Sainsbury. She appears fed up with the constant complaints about the policy. She has certainly been thrown a hospital pass with the Education portfolio as a new minister. It’s her failure to empathise with those affected by the changes that is lacking. We always tell our media training clients to...

US debates show importance of body language in media training

25 October 2012
Most people think media training is all about getting messages across to media audiences, but this is only part of the puzzle. This couldn’t be illustrated better than in the recent presidential debates in the US. During the first debate, most people thought President Obama lost. A big part of this was because he had his head down when his challenger Mitt Romney was addressing him. From a media training perspective, this made Obama look defeated and non-presidential. On the other...

Superannuation confusion highlights media training point

20 October 2012
Recent coverage showing that John Key was unaware his Commerce Minister had asked the Retirement Commissioner to look at the superannuation age of entitlement raises an important media training issue. While difficult in this situation because a Prime Minister needs to speak on all portfolio areas, it does show how important it is for issues to be fronted by just one spokesperson. This is a major lesson for other organisations. This includes schools, businesses, not for profits or any other group....

Shearer shows media training progress in Dotcom affair

12 October 2012
Labour claims that a video exists of John Key joking about Kim Dotcom with the GCSB before he supposedly knew about the man may be a total fabrication, but the whole affair has shown the media training progress of David Shearer. The Labour leader still has work to do, but the whole issue has shown that his media training appears to be helping him communicate more clearly and concisely. His long-winded and complex answers to questions are seen less often, so...
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