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Media Training NZ Blog

Jetstar makes serious media training mistake

2 March 2013
Jetstar’s media response to its failure to transfer the flight booking of shark attack victim Adam Strange’s mother days after his death is a perfect example of why media training is so important for business leaders. The company is no stranger to bad publicity, but its failure to deal properly with the media doesn't help its cause. In situations like this, we tell our media training clients that the boss must front up to media. This is because a company can...

Media Training advice for Talent2 boss

21 February 2013
Talent2 boss John Rawlinson broke all the media training rules about how to deal with ambush interviews when approached by Campbell Live’s John Selwood at his home in Melbourne on Sunday. Ambush interviews are when the media turn up unannounced and fire questions at you with the camera rolling. Firstly, when Rawlinson saw the TV crew, he heavily criticised Selwood for camping at his gate, saying it was Sunday and he was busy. The anger was obvious in his voice. This...

Media training advice for Coca Cola

15 February 2013
Coca Cola has made some serious media training mistakes by strongly condemning the likelihood that the death of an Invercargill woman had anything to do with her 10 litre a day coke habit. It would be fairly obvious to most people that this must have contributed. But by taking a defensive position and expressing its disappointment that the Judge made the link between the death and Coke, the company has done itself no favours. It looks insensitive and as if it...

Media Training advice for Mainzeal director

8 February 2013
Mainzeal director Richard Yan is making a serious media training mistake by refusing to talk publicly about his company being placed in receivership. As we tell our media training clients, it’s best to front up with what you can say than put up a wall of silence. All this does is make him look unconcerned at the fate of his workers, subcontractors and everyone else affected by the event. At the very least, he should show some empathy for those who...

Bethlehem College saga highlights media training point

1 February 2013
The Bethlehem College story this week highlights an important media training consideration when it comes to multiple people being interviewed on the same issue. The conflicting views of who decided to hide the fact that a former Bethlehem College student was driving the vehicle, rather than a Kenyan, has become the story, rather than the unfortunate crash that killed three people. From a media training perspective, it’s always good to have a sole spokesperson to avoid conflicting accounts, but this was...

Media training advice for Gareth Morgan

24 January 2013
Gareth Morgan is a good media communicator, but there is one piece of media training advice he needs to take. This week he has been in the media spotlight for two reasons. These are his aim to eradicate domestic cats from New Zealand and his criticism of Phoenix football fans for demanding quick results from the team’s change to a more attractive style of football. Regarding the cats, his message has been very clear. He wants to eradicate cats because of...

Media training analysis of Lance Armstrong interview

19 January 2013
Lance Armstrong made one critical media training mistake in his interview with Oprah Winfrey yesterday. He failed to convince the audience that he really meant what he was saying. He often said the right thing. For example: “I will spend the rest of my life trying to earn back trust and apologise to people.” Great words, but the tone of his voice and body language didn’t convince people that he meant it. Another media training error he made was giving the...

Zorb inventors show media training skills

10 January 2013
The New Zealand inventors of zorbing highlighted an important media training point when responding to the zorb death at a Russian ski resort this week. David and Andrew Akers came up with the idea of a double-skinned inflatable sphere in 1994 and developed the activity of rolling down hills. The Russian death could have threatened the industry here, with people assuming all zorbing is the same with similar safety standards. This meant the New Zealanders had to distance themselves. They appear...

Eliminate your fear of journalists with media training in 2013

3 January 2013
A popular comment from our media training clients in 2012 was their change in attitude from believing media encounters were a threat, to seeing them as an opportunity. This change in mindset is mainly brought about by understanding what journalists and presenters want, and knowing how to give it to them, but also communicating what they (those being interviewed) want people to hear. Media training highlights the importance in fronting up in difficult situations, but doing so with the confidence that...

Take advantage of media training skills in holidays

18 December 2012
The summer holidays are a great time to put your media training skills to the test and generate some free publicity. That’s because there is little going on for reporters to cover, meaning the threshold for your idea making it into the news is lower than normal. Media Training NZ has a specific course focused on how to attract media interest. It covers issues like what journalists want, how to target them and how to communicate with them. For those who...
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