RSS
Media Training NZ Blog

Chinese surname story may boost Labour, despite publicity

15 July 2015
If there’s one thing political pundits have learnt over the last few years, it’s that negative media coverage of an issue has no automatic impact on public opinion. Before last year’s election, someone watching TV for the first time would be forgiven for thinking National would lose in a landslide. There was huge criticism of John Key, particularly around the GCSB saga. But National won handsomely. Look at the Ponytail gate story this year. It went on for weeks, but again...

Schools need pre-prepared statements to cope with Social Media

7 July 2015
The speed of social media has caught schools out lately, with stories taking on a life of their own before the school can even take a breath. So how can they deal with this? In the Digital Age, the whole focus of crisis communication has changed. While issues like school uniform complaints and rants about the curriculum may not be classed as crises, they can turn into major issues if not addressed quickly. The only answer is to have pre-prepared statements...

Should Winston front up over deputy?

2 July 2015
It was clear on Tuesday that something was happening in NZ First that appeared to be a deputy leadership challenge from Ron Mark. But when asked who the deputy leader was, Winston Peters told reporters he did not comment on Caucus issues. This was a strange response, and raises an interesting point that leaders must confront when approached by media. That issue is ‘what should I hide from journalists?’ In our media training sessions, we always discuss this. My advice is...

Craig was the focus, not party messages

25 June 2015
Colin Craig’s problem has always been his inability to draw attention away from himself and onto party messages. It’s ironic that what looks set to derail his political career is again personal and not about party policy. So what’s been the problem? Throughout the Election Campaign last year, Craig received his share of publicity, despite not holding a seat in Parliament. But he never managed to turn that publicity to his advantage. A seasoned media savvy politician would have used the...
Filed under Media Skills

How should schools defend uniforms policy?

17 June 2015
If school leaders under scrutiny believe their uniforms policies are justified, they should say why and do it immediately. Every few weeks there seems to be another school in the news for its so-called ‘unreasonable’ uniforms policy. So what should schools do? Firstly, in the digital age, they have to respond almost immediately to media inquiries. Often, as in the puffer jacket case, the story is in social media, and possibly mainstream media, before the school even knows about it. It...

Will James Shaw try to narrow Greens message?

11 June 2015
When it comes to political campaigns, successful parties have a clear message they use to attract votes. National is about responsible economic management and Labour is traditionally focused on giving workers a fair go. But the Greens have two areas. Obviously the environment is one, but left wing economics is just as prominent. That means they can’t focus specifically on one area like other parties. So what should they do? In my view they need to work out whether they are...

Labour's Election Review highlights messaging problem

3 June 2015
Their failure to present a coherent message has rightly received a share of the blame for Labour’s disastrous Election result last year. This is often a major cause of failure in election campaigns, just as it is for individual media interviews. In both situations, it’s vital to narrow down what you want to say to no more than three points. By doing that people understand and remember what you said. It also means that you have far more control over the...

Who should be the new Green Party co-leader?

25 May 2015
The next male co-leader of the Green Party must be the contender with the best media skills. That’s because if the winner can’t get his points across in attractive 10 second sound bites, the party will struggle. The vote will be taken this weekend. Russel Norman’s ability to do this in media interviews was a major reason the party climbed to around 10 percent in the last two elections. Journalists often went to him for comment because they knew he would...

PRINZ Conference, my book and how media training will change

21 May 2015
I’m at the Public Relations Institute of New Zealand (PRINZ) Conference in Wellington and just heard former NZ Herald Editor Gavin Ellis present on the future of the news media. It’s an interesting presentation, and touches on some of the points I’m raising in my book, “Media Training for Modern Leaders.” This will be released early next year. Ellis says more people are getting their news from mobile devices, and this trend will continue. He says people will want their news...

Andrew Little improving his sound bites

13 May 2015
Andrew Little is becoming better at getting his points across. He’s doing this by using interesting language that makes these points clearly and briefly. This is exactly want journalists want for their stories. Anyone in a leadership position knows that reporters will only take 10 second snippets of what they say for their edited stories. These clips are known as sound bites. This means the secret to getting your points through media gatekeepers is to make them by using brief and...
Page 1 2 3 4 5 6 7 8 9 10 11 13 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33

My Latest Blog Posts

14 December 2018
Government does a 'Tiger Woods' with Sroubek
More
19 October 2018
Bridges did well with one notable mistake
More
30 July 2018
Bridges makes common speech mistake
More

Subscribe to our newsletter and get our FREE ebook '5 Steps to Pain Free Media Interviews'

Get your copy now

Media Training NZ Limited
PO Box 105721
Auckland 1070
OR
PO Box 36-251
Christchurch 8011
Email: Pete Burdon
Tel: 029 200 8555
Website by
Limelight Online