Media Training NZ Blog

Are Greens and Labour changing party messages?

4 February 2016
The Greens appear to be moving into the centre of politics while Labour take a step to the left if recent comments and policy announcements are any indication. All political parties need a clear and simple message to communicate when it comes to elections. The theme of their message should be reflected by their policies. National is always focused on the economy and claims itself the most responsible economic manager. This is why so many of John Key’s speeches are focused...

State of the Nation and media coverage

28 January 2016
The content of John Key’s State of the Nation speech highlights an important point when it comes to presentations attended by the media. How many times have you attended a speech by a respected leader, only to find it a complete bore and you remember little, if any of the content. This is usually because most people try to cram as much information into their speaking slot as possible, often spending more time focused on their PowerPoint slides than the audience....

How MediaWorks changes affect spokespeople

22 January 2016
The integration of MediaWorks into a single news hub has implications for media spokespeople that are becoming more prominent in the digital age. Because the service will be operating 24/7 and include the most up-to-date and breaking news, the need for speed among relevant spokespeople will become even more vital when media scrutiny comes your way. What this means is that reporters will be under pressure to get stories out as quickly as possible, meaning they won’t wait too long for...

Media tip for 2016 - Be ready for media firestorm

12 January 2016
So many of my clients come to me after a bad experience with the media. This is either a media interview that didn’t go as they hoped, or some bad publicity they received after a negative event. I so often hear: “I wish I had done this training before, then I would have dealt with the incident so much better.” Most leaders believe they will never need to deal with media scrutiny, that’s always going to be someone else. This remains...

Gayle must apologise genuinely

6 January 2016
Sporting stars have a huge opportunity during their playing days to profit from endorsements and set themselves up for life after they hang up their boots. Most don’t take advantage of this, while some lose the chance by doing something stupid that limits their appeal among potential employers or sponsors. Chris Gayle needs to apologise genuinely to the sports reporter he embarrassed on live television a few nights ago to avoid risking his future opportunities. His best approach would have been...

Post-match interview tips for sportspeople

30 December 2015
The post-match interview can be a stressful time for elite sportspeople, particularly those who have never had any form of media training. The best way to master this is practice, but there are a few mistakes I see regularly that can easily be fixed. The first one is the assumption that this form of interview is strictly a Q and A with the reporter. You are best to answer questions, but only if you are comfortable doing so. In 99 percent...

James Shaw media communicator of 2015

22 December 2015
My 2015 media award goes to James Shaw My media communicator of the year award goes to Greens co-leader James Shaw. He gets the award for the most consistent message and one I believe his whole party should follow. His entire focus is Environmental. He never comments on social issues. Admittedly, his spokesperson responsibilities as a Green MP are in this area, but as co-leader he has the ability to comment on any number of issues. Metiria Turei does this, but...

Security message wins US debate

17 December 2015
The big issue in yesterday’s debate in the race to become the Republican nominee for President was security. Most of the candidates clearly see this as the defining issue in who will win the race and subsequently the presidency. Donald Trump has focused on this for some time, culminating in his plan to ban Muslims entering Amercia. Yesterday most other candidates had a security focus, sometimes accusing their competitors of being weak on the issue. For example, Ted Cruz accused Marco...

Food recalls and reputation damage

11 December 2015
Time will tell how damaging the three food recalls in the last two weeks will be to those involved, but it does highlight the need for any company to be ready for bad news. First it was frozen berries, then smoked ham and now suspected under-cookedsmoked chicken. The responses from the companies at the forefront have been mixed. Some important lessons can be learnt from these incidents. Firstly, it’s important to be prepared for them. It’s always a possibility, no matter...

Police and Heather du Plessis-Allan

4 December 2015
There’s an old Mark Twain quote that says, “Never pick a fight with people who buy ink by the barrel”. This is relevant in Heather du Plessis-Allan’s gun saga with Police. The saying basically says ‘don’t pick a fight with the media because you’ll lose’. I must qualify this. I’m not saying Police shouldn’t investigate a case involving the media. But what I am saying is that if they do, they must be ready to respond immediately and defend their position....
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