About Us

About Media Training NZ

After working as a journalist and public relations professional for many years, founder and head trainer Pete Burdon could see a major disconnect between reporters and the people they interviewed for their stories.

He saw so many media spokespeople damage their reputations and the businesses and organisations they represented. This was anyone from corporate CEOs to government ministers to school principals.

This was not because they had done anything wrong or were bad people. It was because they did not understand how a media interview differed from other conversations and what reporters and producers needed for their stories.

Pete says this has escalated over recent years as the needs of the news media have changed.