About Media Training NZ

After working as a journalist and public relations professional for many years, founder and head trainer Pete Burdon could see a major disconnect between reporters and the people they interviewed for their stories.

He saw so many media spokespeople damage their reputations and the organisations they represented. This was anyone from corporate CEOs to government ministers to school principals.

This was not because they had done anything wrong or were bad people. It was because they did not understand how a media interview differed from other conversations and what reporters and producers needed for their stories. Pete says this has escalated over recent years as the needs of the news media have changed.

This led to the formation of Media Training NZ. The company has one core reason for its existence. That’s to prevent good people damaging their reputations through no fault of their own, but growing them instead. It’s about preparing leaders to deal with the news media in any situation, positive or negative.

The company offers full and half-day workshops throughout New Zealand and Australia, while Pete presents regularly to conferences and other events. 

Since its formation, the company has trained leaders from the following areas:

  • National Politics
  • Corporations
  • Business Governance
  • Primary and Secondary Education
  • Law
  • Medicine
  • Tourism
  • Sport and Leisure Organisations
  • Local Government
  • Aged Care

Pete Burdon  -  Founder and head trainer

Pete has 18 years experience helping leaders from numerous sectors communicate with the media and
other stakeholders. His background is in journalism and public relations. As a former journalist for a daily newspaper, he is well aware of what the media wants and how to give it to them.

Just as importantly, Pete has worked on the other side of the news. As a high-profile press secretary for the New Zealand Government, he advised Cabinet Ministers on how to deal effectively with the Media. His advisory role extended to that of spokesperson. After performing the same role for a major industry lobby group and a leading public relations company, he moved into the world of the self-employment with the formation of Media Training NZ.

Pete is the author of  "Media Training for Modern Leaders," published in Melbourne and availale in Dymocks stores across Australia, at this website and online through Amazon.com and Barnes and Noble. The book stands out among other similar publications because it takes into account how leaders must change their approach to the news media in today's world. It is also one of the most up-to-date books on the subject available anywhere in the world. These changes are also reflected in all Media Training NZ workshops.

He has two Masters Degrees. The first was achieved in Journalism at the University of Canterbury and the second in Communication Management from the Sydney University of Technology.

Pete lives in Christchurch with his wife Stephanie and daughter Olivia. He likes to stay active and ran his first marathon as a 38-year-old. 

For more on your training options, visit Media Training, or to consider Pete for your next conference as a speaker, visit the Keynote Speaking page.

 

 

What my clients are saying

" I put the skills I learnt in Pete Burdon's workshop to immediate use. I had to front media the following week and also present to a large corporate group. The techniques I took away from the training helped me work out exactly what I wanted to say and get it across in both formats in the best possible way. "
Andrew Sharp, CEO, Bobux International New Zealand
READ MORE TESTIMONIALS

 

 

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Media Training NZ Limited
PO Box 105721
Auckland 1070
OR
PO Box 36-251
Christchurch 8011
Email: Pete Burdon
Tel: 029 200 8555
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